What is Digital Marketing?
Digital- Internet communication
Marketing- Selling of products or services
In simple promotion of products or services through a digital medium (social media, Websites, blogs, Email, and so on.,) or forum to reach the customers we use digital marketing platforms.
Why is digital marketing important for Business?
There are enormous advertising channels available to showcase our services or products to potential customers. digital marketing mainly refers that the advertising through any electronic devices
The different ways to implement digital marketing are:
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Email Marketing
Affiliate Marketing
Content Marketing
Search Engine Optimization (SEO) – organic Search
Seo helps in ranking the website in search engines. It optimizes the content of the website and increases the traffic of the website SEO increases the visibility of a website in search engines
Type of SEO :
On-page SEO- state that optimize your website with some technical setup
Off-page SEO-state that optimization is done on off-site
Search Engine Marketing (SEM)- Inorganic Search
Sem increase the rank of the website through paid advertising
Difference between SEM and SEO
| Search Engine Optimization (SEO) | Search Engine Marketing (SEM) |
| Organic Results | Inorganic(Paid Search) |
| We cannot target specific customer | We can target specific customer |
| Cost Free | It’s costly |
| It takes some time to show the results | It shows results immediately |
Social Media Marketing (SMM)
It is the practice of using digital media channels to promote services or products to reach the customer in a short time. There are several channels available such as Facebook, Instagram, and so on., SMM helps to keep the customer inspiring and Engaging.
Email Marketing
There are several marketing methods available, one of the best is Email marketing. We can connect directly with existing as well as new customers. We can send offers, coupons, and branding items through email.
Pay Per Click(PPC)
In simple, we have to pay for ads based on the clicks generated in digital forums it is one of the methods to increase the traffic of particular products or services
Affiliate marketing
Affiliate marketing is nothing. There are enormous brands available in the digital forum. We have to perform the sales of any particular products. if the sales or target achieved by the brand will give you the commission.
Content Marketing
Content is the heart of any brand or service. Our content must be in detail and easy to understand by the viewers and content is in various forms such as text, audio, video, multimedia, podcast, and so on. It helps in promoting the products or services.
Let us see some more marketing techniques used by digital marketers:
Mobile marketing
We send sms to get reminders to customers about the offers and it is a methodology in which we can target customers through smartphones, tablets.
Nowadays all the users switch towards using mobile phones and the internet.
Some of the mobile marketing methods are SMS, MMS, websites, mobile applications, etc.
Major companies are focusing on mobile marketing.
Some of the Advantages of digital marketing
- Increase the bandwidth between the customers
- Capable reach globally
- Targeting the customers
- Keep engaging the customers at every stage of marketing
- Helps to reach a wide range of customers
- It helps the growth of small startups
- Cost-effective
- High return on investments
- It increases the brand’s popularity
Some of the Disadvantages of digital marketing:
- It utilizes much of our time
- security and privacy issues
- High competition.
